Full Tutorial Breakdown
Every step from the video, explained in detail so you can follow along at your own pace.
Getting Started — Create Your Quest
Open the Treasure Quest app inside your Shopify admin and click Create Quest. Give it a clear name — something like "Easter Egg Hunt 2026" — and hit Start Quest Creation.
That's it. You're into the quest builder. The entire setup flows through three steps, and it takes less than five minutes total.
Pick Your Easter Egg Icon
AI Generation, Custom Upload, or Preset Library
This is where you choose what shoppers will actually be hunting for on your site. You have three options:
AI Generation
Type a prompt, pick from 19 art styles and 18 color palettes, and generate a completely unique Easter egg icon in seconds. You get 100 free credits per month to experiment.
Custom Upload
Already have a branded icon? Upload it directly. The app will scale and animate it for you.
Preset Library
Browse dozens of hand-crafted Easter egg icons ready to go. Preview them live, control the size, and choose from multiple animation styles — bounce, pulse, spin, and more.
Once you've found or created the perfect icon, hit Use This Icon to lock it in and move on.
Set the Rules & Triggers
Maximize the Gamification
This is where you shape the actual hunt experience. The defaults are best-practice settings, but you have full control to customize everything:
Hunt Mode
Choose between a single-treasure hunt (one find = reward) or a multi-treasure hunt where shoppers need to discover the icon across multiple pages before unlocking the prize.
Smart Triggers
Control when the icon appears: after a certain number of pages visited, time spent on site, or when the shopper is about to exit (exit-intent trigger).
Page Targeting
Include or exclude specific URLs. Show the egg only on your best-selling collections, or block it from checkout and cart pages.
Icon Positioning
Choose sticky (always visible as they scroll) or anchored (fixed to a specific spot on the page). Pick the exact screen position — bottom right, center left, etc.
Configure the Reward & Go Live
The Step That Actually Drives Revenue
Finding the egg is fun. But a phenomenal reward is what actually closes the sale. You have two paths here:
Quick Discount
Set a percentage off or fixed amount in seconds. Simple, fast, effective. In the tutorial, Anthony sets up a 25% off reward with email capture.
Full Shopify Discount
Need BOGO, minimum purchase requirements, or product-specific eligibility? Use the advanced option to tap into Shopify's full discount engine directly inside the app.
Customize the reward popup text, add your privacy policy link, and configure which form fields to capture (email is the default). Then review the quest summary, set your campaign schedule, and hit Confirm and Save. Your hunt is live.
See It Live on Your Store
With the quest active, enable the Theme App Extension in your Shopify theme editor and preview your store in incognito mode.
In the tutorial, the hunt is configured to trigger on the third page visit. So as the shopper browses — page one, page two, page three — the Easter egg icon appears. They tap it, enter their email, and instantly receive their unique discount code.
The entire experience feels native to your store. The icon floats seamlessly on top of your existing design without pushing any elements around or breaking any layouts.
Track Performance & ROI
Know Exactly What's Working
Back inside the app, your dashboard shows full-funnel analytics for every quest you've ever run:
Funnel Metrics
Track impressions → clicks → popups → email captures → discount copies → checkouts → revenue. See exactly where shoppers drop off.
Revenue Attribution
Every order using your quest's discount code is automatically attributed back to that specific campaign. You'll know your exact ROI to the penny.
Lead Sync
Captured emails sync directly to your Shopify Customer list. Plug them into Klaviyo, Mailchimp, or any email platform you're already running.
Compare performance across quests. See which icons, rewards, and page placements convert best. Then iterate — the entire quest creation process takes less than five minutes, so testing new variations is trivially fast.